As we enter the Revenue Renaissance, building a sales playbook for 2025 requires a harmonious blend of proven methodologies and modern innovation. In this session, Cory Bray, co-founder of Clozeloop, and Pete Kazanjy, co-founder of Atrium, will delve into the art of creating sales playbooks that stand the test of time. Just as the masters of art history perfected their craft, you’ll discover how to design sales strategies that not only adapt to changing technologies but also empower your team to execute flawlessly, every time.

Whether you’re scaling your team or refining your sales process, learn how to paint a playbook masterpiece that balances structure with flexibility, ensuring consistent revenue growth and success in 2025.

In this session, we will explore how AI is transforming the traditional SDR playbook, making outreach smarter, faster, and more effective.

Learn how AI-powered tools can automate lead generation, optimize personalized outreach, and use predictive analytics to prioritize high-potential prospects. Discover the art of combining human intuition with AI precision to create a scalable and timeless outreach strategy for 2025.

As buyer preferences and behaviors continue to shift, sales teams must evolve their approach to stay ahead of the curve. In this session, we’ll explore how to adapt your sales motions to navigate the changing buyer landscape and meet modern expectations. From leveraging data insights to incorporating new technologies, learn how to create a flexible, forward-thinking sales strategy that will become a masterpiece of success in 2025.

In 2025, mastering the art of alignment between sales and marketing is more critical than ever for driving impactful results. From persona-based marketing to the finesse of managing buying groups, this session reveals how to create a masterpiece of synergy that attracts and engages buyers. 

This session will explore how to design a robust and scalable Revenue Operations (RevOps) framework that aligns with your 2025 goals. Learn about key tools, workflows, and integrations that can streamline your operations, optimize data management, and enable cross-functional collaboration.

This session will give you the blueprint for success in 2025, whether you're improving visibility into the sales pipeline, integrating marketing automation, or fine-tuning customer success workflows.

Let's explore the critical connection between product development and revenue goals. Learn how product leaders can effectively collaborate with sales and revenue teams to ensure that product roadmaps are aligned with sales objectives for 2025.

Discover how a seamless partnership between these functions can drive growth, ensure market-fit, and deliver value to customers by designing product offerings that meet evolving market demands.

In today's B2B landscape, the majority of a buyer’s journey happens in the shadows, with potential customers conducting research and making decisions long before sales teams are aware. This fireside chat between Latané Conant, CRO of 6sense, and Alison Murdock will dive deep into the concept of the "Dark Funnel," a term coined to describe the unseen activities of buyers that are critical to sales success. Just as Renaissance artists revealed new perspectives on the human experience, this session will shed light on how to navigate the hidden parts of the buyer’s journey and turn dark funnel insights into actionable strategies for revenue growth in 2025.

Learn how to leverage intent data, predictive analytics, and AI to discover and engage with buyers earlier in their journey and outpace the competition.

As we gear up for 2025, sales leaders must fine-tune their forecasting strategies to ensure predictable and sustainable growth. This session dives into the practical tools and techniques you need to create precise forecasts, align sales and marketing efforts, and adapt quickly to market changes. Led by industry experts, this discussion will provide you with actionable insights to refine your forecasting approach, ensuring you stay ahead of the curve and lead your team to success.

Richard White, the founder of Fathom, brings a unique perspective to the tech industry as someone who has traversed the worlds of engineering, design, and leadership. In this fireside chat, Richard will discuss how his background in engineering and design shaped his approach to founding Fathom. He'll share insights into his time leading sales teams as an engineer, and how this experience drove his vision to create a company that bridges gaps between product development, sales, and customer experience. Discover how Richard’s cross-disciplinary expertise fuels his entrepreneurial journey and what led him to become a second-time founder.

Startups and scaling businesses must align their revenue strategies with investor expectations to secure funding and drive sustainable growth. In this session, we will explore how to develop revenue plans that not only meet aggressive growth targets but also resonate with investors’ priorities. Learn how to present a compelling case by balancing ambitious revenue forecasts with strategic planning, ensuring long-term business success while satisfying investor demands.

This session will focus on the essential role of sales enablement content in driving conversions and empowering sales teams to close deals faster. Learn how to craft content that is not only engaging but also strategically designed to address the needs of your target audience at every stage of the buyer's journey. We’ll discuss how to implement resources that provide sales teams with the tools they need to build stronger relationships with prospects, accelerate decision-making, and ultimately boost conversion rates.

In a landscape where traditional outbound and inbound tactics are falling short, Jill Rowley introduces the concept of nearbound as a transformative solution. By tapping into the networks surrounding prospects—such as influencers, partners, and communities—sales teams can bridge gaps, generate a more reliable pipeline, and build trust through familiar connections. In this session, Jill will dive into the nearbound approach, demonstrating how aligning with the people and platforms “near” your prospects can drive revenue growth and reinvigorate pipeline generation.

Learn how to leverage social media to engage with buyers, establish trust, and create lasting relationships that lead to more effective and human-centered sales.

In this session, we will dive into the strategic role marketing plays in aligning with sales to drive sustainable revenue growth for 2025. Discover how demand generation, content marketing, and data-driven campaigns can support revenue goals and ensure long-term business success. Learn how to create a marketing roadmap that not only generates high-quality leads but also seamlessly integrates with sales efforts to maximize conversion and revenue potential.

As the buyer landscape evolves, sales teams must shift from quick transactional wins to building long-term, consultative partnerships that drive sustained value. This session will focus on strategies to transition sales motions into a more consultative approach, prioritizing relationships and customer success over one-time deals. Learn how to empower sales teams to develop deeper client connections, understand customer needs, and create solutions that result in lasting partnerships and greater business impact.

Welcome to Revenue Campfire, where sales leaders gather under the starry sky to unlock the secrets of driving revenue growth through strategic planning and cross-functional alignment.

Our panelists will stoke the fire of strategic planning, uncovering how to craft winning sales strategies, set ambitious revenue targets, and navigate the twists and turns of the business landscape. They will also illuminate the path to cross-functional harmony, sharing insights on fostering collaboration among sales, marketing, and other key departments. Together, we'll explore the strategies and tactics to ignite growth, build lasting relationships, and create a harmonious revenue campfire.

Topics of Discussion:

• Building the Revenue Campsite: Crafting Strategic Plans for Sales Success
• Singing in Harmony: Nurturing Cross-Functional Collaboration for Revenue Growth
• Mapping the Revenue Trails: Setting Clear Targets and Charting the Path to Success
• Surviving the Business Wilderness: Overcoming Challenges and Embracing Adaptability