---
title: "B2B Data Mastery for GTM Leadership: Aligning Marketing and Sales Strategies"
image: https://events.modernsaleshq.com/hubfs/SalesIntel%20March%20(5).png
---

![Atrium Jan 31-2](https://events.modernsaleshq.com/hs-fs/hubfs/Atrium%20Jan%2031-2.png?width=2000&height=404&name=Atrium%20Jan%2031-2.png "Atrium Jan 31-2")

## Sign up now!

# B2B Data Mastery for GTM Leadership: Aligning Marketing and Sales Strategies

March 26, 2024 - 09 AM PST

Join us for a practical webinar focused on leveraging B2B data and intelligence to enhance your GTM (Go-To-Market) leadership team by aligning marketing and sales strategies. 

Our experts will share actionable insights into how data can empower and align teams to prioritize leads and drive revenue growth. Whether you're leading marketing, sales, or both, this session will provide valuable guidance on using intent data to shape a cohesive GTM strategy that delivers results.

Gain practical insights into data-driven decision-making, cross-functional collaboration, and cultivating a culture of success for sustainable growth in the year ahead.

In this session, we'll be diving into the following topics:

- **Create Strategic Alignment:**

 Explore how B2B data intelligence can align marketing and sales strategies.

- **Informed Decision-Making**:

 Learn how comprehensive insights to improve efficiency, effectiveness, and overall performance throughout the GTM process.

- **Cultivating a Culture of Success:**

 See how to foster a culture of data-driven decision-making, collaboration, and innovation within your organization. 

[Next Section](https://events.modernsaleshq.com/b2b-data-mastery#main)

# Learn From The Best

### Jason Hasenberg [Follow me on LinkedIn](https://www.linkedin.com/in/hasenbergjason/)

Community, Social Media, & Events Manager

SalesIntel

![Jason Hasenberg](https://events.modernsaleshq.com/hubfs/1641860052374.jpg)

Jason Hasenberg

Community, Social Media, & Events Manager

SalesIntel

 About Jason Hasenberg

[LinkedIn](https://www.linkedin.com/in/hasenbergjason/)

### Kimberly Collins [Follow me on LinkedIn](https://www.linkedin.com/in/kimberly-pencille-collins/)

VP of Strategy & Enablement

#Samsales Consulting

![Kimberly Collins](https://events.modernsaleshq.com/hubfs/1660027676630.jpg)

Kimberly Collins

VP of Strategy & Enablement

#Samsales Consulting

 About Kimberly Collins

[LinkedIn](https://www.linkedin.com/in/kimberly-pencille-collins/)

### Laura Erdem [Follow me on LinkedIn](https://www.linkedin.com/in/lerdem/)

Sales Leader, Americas

Dreamdata

![Laura Erdem](https://events.modernsaleshq.com/hubfs/1694017105356.jpg)

Laura Erdem

Sales Leader, Americas

Dreamdata

 About Laura Erdem

[LinkedIn](https://www.linkedin.com/in/lerdem/)

### Sidney Waterfall [Follow me on LinkedIn](https://www.linkedin.com/in/sidneywaterfall/)

Co-founder & SVP of GTM Strategy

Passetto

![Sidney Waterfall](https://events.modernsaleshq.com/hubfs/1614297167250.jpg)

Sidney Waterfall

Co-founder & SVP of GTM Strategy

Passetto

 About Sidney Waterfall

[LinkedIn](https://www.linkedin.com/in/sidneywaterfall/)

![SalesIntel Logo - Full Color](https://events.modernsaleshq.com/hs-fs/hubfs/SalesIntel%20Logo%20-%20Full%20Color.png?width=2299&height=1294&name=SalesIntel%20Logo%20-%20Full%20Color.png)

# OUR SPONSOR

SalesIntel

SalesIntel is a full-funnel SaaS solution that helps sales and marketing teams easily identify high intent accounts and find contact information for key decision-makers.

They provide business intelligence using proprietary data and patented technology. They even offer a one-of-a-kind service, Research-on-Demand, for completing specialized verification requests. With SalesIntel, your sales and marketing teams can also enrich your current contacts to keep your CRM accurate.

[LEARN MORE](https://salesintel.io/) 

[Next Section](https://events.modernsaleshq.com/b2b-data-mastery#main)

[![](https://events.modernsaleshq.com/hs-fs/hubfs/MSP_Blue_edited-Nov-16-2022-07-30-36-8508-PM.png?width=2112&height=403&name=MSP_Blue_edited-Nov-16-2022-07-30-36-8508-PM.png)](https://modernsaleshq.com/)