Looking For More At-Bats? 5 REAL Buying Signals Driving Pipeline Growth

Traditionally, sales teams have had two choices: MQLs OR cold calling. But with only 3% of buyers willing to fill out a form to become a qualified lead, 97% of in-market accounts are out of view of the sales team. Modern marketers and sellers can align on a signal-based approach, capturing all relevant buying signals and instantly increasing pipeline by 4X.

Join RollWorks’ VP of Sales, Danilo Nikolich, as he shares why MQLs are not enough and how to tap into buyer behavior signals to drive bigger and faster deals. 

Key takeaways: 

• The transformation of the MQL and how to use fit to determine lead quality (Spoiler alert: qualified leads go beyond just form fills)

• Warm up your outreach: 5 signals you didn’t know you needed

• The best automatic “next action” per signal to keep in-market buyers engaged 

Don’t miss the opportunity to gain revenue-driving insights and learn how to find success with a buyer-signal-based approach.