CAC and Comp: A Relationship worth exploring

Customer acquisition cost (CAC) has been on everyone’s minds. Especially the question of how to keep CAC down while driving growth. Optimizing your sales funnel is one way. Focusing on your ideal customer profile (ICP) is another. But how can you bridge the two and motivate selling behaviours accordingly? The answer is in compensation plans.

Join us on March 8 at 9 AM PST to get the step-by-step on how to build a comp plan strategy that improves CAC, lifetime value, and gross revenue retention.

We’ll discuss the following:

• Uncovering your true ICP
• Incentivizing your teams to focus on your ICP
• Multi-year accelerators and bonuses
• Adjusting commission rates in favor of expansions