Atrium May 16

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Fireside Chat with Bill Binch: Former CRO of Pendo, Managing Director of Marketo

May 16, 2023 - 11 AM PST

Bill Binch has an impressive background. He served as the former CRO of Pendo and Managing Director of Marketo. 

At Pendo, he helped grow annual recurring revenue to nearly $100 million in just three years.

As the 16th employee at Marketo, starting as the EVP of Worldwide Sales and eventual Managing Director APAC, Bill played an instrumental role in leading the sales team through its private stages of growth to an IPO, and until the company’s 2016 acquisition by Vista Equity. 

Bill will share insights and strategies on scaling software companies, expanding overseas, and creating multi-product sales platforms. As an Operating Partner at Battery Ventures, he is also a coach and mentor for sales executives and CEOs in Battery’s portfolio.

Join us for this unique opportunity to learn from a sales industry expert and gain valuable knowledge to help you achieve success. Register now for this insightful Fireside Chat with Bill Binch.

Bill will cover:

  • Strategies for scaling software companies
  • Best practices for expanding overseas
  • Insights into the acquisition process
  • Coaching and mentorship for sales executives and CEOs
  • Emerging trends and new tech that you should be aware of
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Atrium is a Data-Driven Sales Management platform that empowers sales managers to improve rep & team performance.

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